As Luxury Buyers Come Back to the City, Here's How Preferences Have Changed

Dated: April 8 2021

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As many suburban and second home real estate markets have boomed all across the country, the majority of cities have been on the opposite end of the spectrum.

That’s starting to change, as many buyers are now looking for good deals in urban markets, specifically in the high-end range. With activity starting to pick up, here’s how preferences have shifted in today’s market. 

Commuting Is Less of a Factor
The work commute has always been an important consideration for buyers who want to live near the office. Yet for many, this is no longer a concern and, as a result, location preferences have changed for a specific segment of homebuyers. Those who preferred to live close to the central business district for work reasons, for example, may begin considering other parts of the city based on lifestyle or amenities.  

New Perspective on Luxury Buildings
The way we perceive luxury apartment buildings has undoubtedly changed forever. Many of today’s most exclusive developments are installing cutting-edge technology to offer contact-free services and peace of mind, such as package drop-offs and dry cleaning. Cold-storage for grocery deliveries is also becoming a standard offering. 

Outdoor Space Is a Must-Have
A private outdoor area has long been considered a nice-to-have feature for many luxury buyers. If given the choice, they would prefer to have it, but it wasn’t necessarily at the top of the list. That has changed dramatically as many urban dwellers have a newfound appreciation for fresh air and open space.

Prime Neighborhoods Have Extra Appeal
More than ever, we all now value the comfort and safety that the home provides. In addition to that, many luxury buyers also have a new appreciation for the home as a hard asset. With a degree of uncertainty still ahead, buyers are more likely to make a safe investment in a prime neighborhood that’s firmly established than look for a good deal in an up-and-coming or newly revitalized locationspace.

Bottom Line

We are seeing opportunities in Uptown Charlotte right now, as well as in other major cities.

Let's connect to discuss your situation. I'm at 803-610-1319 and bill@billjordanrealestate.com

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Bill Jordan

Local Partner. Global Connections. Discreet Service. After years of success in New York City, Bill returned to the South where he was born and raised. As a corporate public relations executive, Bil....

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